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Privacy Policy


The Generations Study team are committed to protecting your privacy. Collecting personal information is necessary to enable the study team at the Institute of Cancer Research (ICR), with appropriate ethics approval, to communicate with individual women who are taking part in the Generations Study.

This statement is made in light of the requirements of EU General Data Protection Regulation and the Data Protection Act 2018 in order to alert participants to The Institute’s data processing practices which will govern the processing of your data. If you have any queries about this statement contact the Data Protection Officer, The Institute of Cancer Research, 123 Old Brompton Road, London SW7 3RP. The Institute of Cancer Research’s Privacy Statement may be found here.

How do we collect information from this website?

We will obtain information from you on this website only when you enter data to register on the site, or complete forms on-line. When you visit our site we may automatically log your IP address, a unique identifier for your computer or other access device.

What information do we collect?

The information collected is your name, postal address, date of birth, telephone number, and e-mail address. We may also collect further information using on-line questionnaires. By providing this information, you consent to its collection and use in accordance with the purposes below.

How do we use this information?

We will use the details you have entered on the website only for the research of the Generations Study, and only in the ways described to you in the study information booklet given to you when you joined. The personal information you supply will only be available to the study team at the ICR, with appropriate ethics approval. In particular, it will not be supplied to, or be available to, other ICR employees or Breast Cancer Now, and will not be used to solicit donations by or on behalf of Breast Cancer Now or the ICR.

How do we protect personal information?

The personal information you enter can be accessed only by the staff at the ICR conducting the Generations Study. The ICR takes appropriate measures to ensure that the information is kept secure.

Will we disclose the personal information we collect from the website to outside parties?

No. The ICR will only disclose your personal information with your consent or if required to do so by law.

Do we use ‘Cookies’?

A ‘cookie’ is a piece of information which is sent to your computer and stored on your hard drive. This site does not use ‘cookies’.

Right of access

You have the right to ask for a copy of the information we hold about you and to have any inaccuracies in your information corrected. If you have any queries about making a request for information contact the Data Protection Manager at the address above, or by email.


We reserve the right to amend this privacy statement. If we do so, we will post notice of the change on our website and you will be deemed to have accepted such changes.